Why Choose a Local Hearing Care Provider?

The hearing healthcare marketplace has two barriers that prevent people from acquiring healthier hearing:

  1. The inability to notice hearing loss in the first place (owing to its slow onset), and
  2. The temptation to find a quick, easy, and inexpensive solution.

Unfortunately, countless people who have overcome the first barrier have been lured into the allegedly “cheaper and easier” techniques of addressing their hearing loss, whether it be through the purchase of hearing aids on the internet, the purchase of personal sound amplifiers, or by visiting the big box stores that are much more concerned with profitability than with patient care.

In spite of the lure of these simple remedies, the truth is that local hearing care providers are your best bet for better hearing, and here are the reasons why.

Local hearing care providers choose to use a customer-centric business model

National chain stores are profitable for one primary reason: they sell a high volume of low-priced goods and services at low prices in the name of higher revenues. National chains are focused on efficiency, which is a nice way of saying “get as many people in and out the door as rapidly as possible.”

Admittedly, this profit-centric model works great with most purchases, because you most likely don’t need expert, individualized care to help choose your undershirts and bath soap. Consumer support simply doesn’t factor in.

However, problems result when this business model is extended to services that do call for professional, individualized care—such as the correction of hearing loss. National chains are not focused on patient outcomes because they can’t be; it’s too time-consuming and flies in the face of the high volume “see as many patients as possible” business model.

Local hearing care providers are very different. They’re not obsessed with short-term profits because they don’t have a board of directors to report to. The level of success of a local practice is based upon on patient outcomes and high quality of care, which brings about satisfied patients who stay faithful to the practice and spread the positive word-of-mouth advertising that creates more referrals.

Local practices, for that reason, flourish on providing high quality care, which benefits both the patient and the practice. By comparison, what will happen if a national chain can’t deliver quality care and happy patients? Simple, they use nationwide advertising to get a steady flow of new patients, vowing the same “quick and cheap fix” that lured in the original customers.

Local hearing care providers have more experience

Hearing is complex, and like our fingerprints, is unique to everyone, so the frequencies I may have difficulty hearing are distinct from the frequencies you have difficulty hearing. In other words, you can’t just take surrounding sound, make it all louder, and pump it into your ears and count on good results. But this is in essence what personal sound amplifiers, along with the cheaper hearing aid models, accomplish.

The reality is, the sounds your hearing aids amplify—AND the sounds they don’t—HAVE to match the way you, and only you, hear. That’s only going to occur by:

  • Having your hearing professionally examined so you know the EXACT attributes of your hearing loss, and…
  • Having your hearing aids professionally programmed to boost the sounds you have trouble hearing while differentiating and repressing the sounds you don’t want to hear (such as low-frequency background noise).

For the hearing care provider, this is no straight forward task. It takes a lot of education and patient care experience to have the ability to perform a hearing test, help patients pick the right hearing aid, professionally program the hearing aids, and provide the patient training and aftercare necessary for optimal hearing. There are no shortcuts to delivering comprehensive hearing care—but the results are worth the time and energy.

Make your choice

So, who do you want to trust with your hearing? To somebody who views you as a transaction, as a customer, and as a means to reaching sales targets? Or to an experienced local professional that cares about the same thing you do—helping you achieve the best hearing possible, which, by the way, is the lifeblood of the local practice.

As a basic rule, we recommend that you avoid buying your hearing aids anywhere you see a sign that reads “10 items or less.” As local, experienced hearing professionals, we provide thorough hearing healthcare and the best hearing technology to suit your specific needs, lifestyle, and budget.

Still have questions? Give us a call today.